Are you a travel brand excited about the rise and power of experiential fuelled by increased desire to explore more ignited by social media? Do you embrace possibilities to immerse travellers deeper in your product and service through physical and digital engagement, alongside tech-enabled smarter, better service? Are you helping your audience’s journey of discovery through curation, and exploring new opportunities to delight with the convergence of stay, play, work, eat, wellness in hospitality?  

With above exciting trends exemplified by global scaleups such as Selina, OYO and GetYourGuide innovating the way, how do we power up your brand’s design and communication throughout online and offline touchpoints to create richer connection and engagement with your tribe?





Coming full circle to travel roots, I help bring to life design, digital strategy, brand development and community engagement for a London hostel build by Borough Junction urban development. Today’s hostel breed with its deep-rooted social, communal and pocket friendly ethos, coupled with elevated design sensibility akin to boutique hotels creates the perfect hub to experience travel’s power to transform and foster genuine human connection.

Through entrepreneur adventures abroad via partnership in a Bali surf stay and cafe, I bring hands-on learning from construction, interior design, operation, business strategy, tourism and hospitality competitive analysis to navigating local lay of the land. Conceived as prototype for a network of Indonesian travel hubs built around surf, wellness, creativity and harmony to urban life, we tuned into this next wave before digital nomad movement put quiet Canggu surf community on the map. My interest in lifestyle concepts bridging travel, surf, remote working, co-living continues, as we embrace future of work and convergence trend in travel.

My travel career began at global company STA Travel after university study abroad, managing $2 million plus sales volume retail location. The industry know-how and comprehensive business foundation proves invaluable ranging from hiring, training, and motivating of staff to implementing strategy across business plan, sales, marketing, operations, and vendor and client relationships.  

Augmenting the breadth of industry experience is extensive firsthand traveller in the know, including a year of solo travel during my fashion career break before segueing into fashion and retail tech. Travel as work and life passion stokes my explorer spirit to constantly embrace new challenges with a creative and futures mindset. Let’s do this for your brand!