SMART DESIGN + STRATEGY
CONNECT YOUR BRAND + YOUR TRIBE
I help curious, daring, adventurous brands engage their audiences URL and IRL, through interconnected smart design, digital strategy, brand development, future thinking and cross-industry best practice synthesised through unique mix of travel, fashion, retail and tech savvy.
Looking to connect deeper with your tribe on the same wavelength?
Interested to explore how thoughtful design empowers digital and physical touchpoints, experiential moments and tech-enabled services to create richer relationships with your audiences?
Intrigued how a multifaceted design, digital and innovation specialist could be the brand connector you need?
Let’s explore how I can help your brand power up.
Visual communication, design and strategy to amplify your brand message where your audiences live and enrich community interaction
Brand development to innovate by connecting the dots in new ways with what you already have
Holistically enable your product, experience, service to create more valuable human connection and engagement throughout online and offline interaction
Translate extensive trend insights, market analysis, thought leadership and audience needs into action points
Enrich synergy in collaborations and partnerships between creative and tech, startup and corporate communities as active connector bridging circles
Excited to power up?
TRAVEL, FASHION, RETAIL, SURF, TECH + IMMERSIVE
Curiosity for people, cultures, places, trends and what’s new on the horizon permeates my worldview and work, as a born explorer and citizen of the world. With trendspotting honed across travel, fashion, retail, surf segueing to tech and immersive, I’m your finger on the pulse partner.
Travel continuously seeks out new experiences, and to travel is to learn, grow, go beyond what you know.
Fashion demands newness, and more than ever, need for change towards sustainability with rise of conscious consumerism.
Retail must evolve with customer needs, wants and habits, as seen by inventive mixed use spaces, D2C, clicks to bricks.
Where surf discovery leads, digital nomads and tourism follows.
Emerging tech such as IoT, machine learning and AI will further change the way we work, live, travel, consume and play exponentially as data is produced, collected, analysed.
Immersive is the next medium after mobile, whether the reality is augmented (AR), mixed (MR) or virtual (VR) in the XR spectrum.
As convergence transcend silos, brands who lead across industries anticipate and answer changing lifestyle needs being attuned to their tribe and trends. Knack for tuning in is at the heart of my diverse experiences. Interested to dig into your tribe’s needs together? Tell me more about your brand to collaborate.
HYBRID THINKING + DOING
Why is my hybrid specialist generalist skill set uniquely valuable for your brand?
Empower untapped collaborations and synergies through big picture future thinking and doing coupled with adaptability
Fuel creative problem solving balanced with technical understanding and strategic approach via multidisciplinary and cross-functional insight
Innovate physical and digital design creatively alongside improving execution and process efficiency
I have designed, strategised and managed with experience encompassing global companies, corporates, startups, entrepreneurship, SMEs, social enterprise and not-for-profit in Europe, America and Asia.
My diverse design repertoire evolved through fashion accessories, graphics, content, products, interior, laser cutting, sculptures (for high net worth property development) to exploring immersive and 3D.
Examples of multidisciplinary innovative thinking and doing:
Develop creative and brand direction for London design hostel build IRL and URL, where ‘grammable physical space produce experiential and marketing gold in converging travel industry segment where boutique hotel chains adopt hostel community and social experience ethos
Translate brand mission into lifestyle storytelling, as fashion’s forte, to engage audience beyond the tech and increase app adoption at startup social enterprise tackling sexual harassment
Spearhead fashion market analysis on subscription model and retail, styling apps for engineer founder to understand audience personas and needs in developing connected smart clothing label and app MVP
Introduce and create floor plans for technical setup of immersive workshops (VR, web VR, MR, 360) for not-for-profit championing diversity in XR, and engage partnerships beyond XR communities to wider innovation ecosystem and audiences
Build surf stay creative traveller hub concept prior to digital nomad community explosion in Canggu, Bali from first-hand experience of growing lifestyle integrating travel, surf, work, creativity, wellness
Evangelise social media adoption at NY based global fashion lifestyle brand prior to digital marketing department in nascent days to grow fan community, and as a result of social media feedback implement customer service protocol to service audience needs and protect brand reputation
Market independent travel at music events tapping into intersection of lifestyle interests for audience engagement and brand association before widespread experiential marketing
Curious to see how we can explore, create, connect for your brand and tribe? Let’s journey together!